Selasa, 29 Januari 2013

[O403.Ebook] Free Ebook Branding TV: Principles and Practices, by Walter McDowell, Alan Batten

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Branding TV: Principles and Practices, by Walter McDowell, Alan Batten

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise.

Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.

  • Sales Rank: #1972214 in Books
  • Published on: 2005-07-21
  • Released on: 2005-07-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .39" w x 7.50" l, .94 pounds
  • Binding: Paperback
  • 170 pages

Review
"Branding TV, 2/e provides the television professionals with a succinct explanation of how the principles of brand management can be used to attract new viewers, promote audience loyalty and defend against competitive attacks." - Television Broadcast

About the Author
Before entering academia, Professor McDowell spent over two decades in commercial television, including station management positions in promotion, programming, and creative services. After earning his doctorate in from the University of Florida, and teaching for several years at Southern Illinois University, he joined the faculty of the School of Communication at the University of Miami in 2001. In addition to teaching various media management courses, Professor McDowell has published media branding studies in several academic publications including The Journal of Media Economics, and the International Journal on Media Management. A nationally known consultant, he also has authored two books published by the National Association of Broadcasters and Focal Press Branding TV: Principles and Practices (with Alan Batten) and Troubleshooting Audience Research.
Alan Batten graduated from the University of Maryland (College Park) and undertook postgraduate work at Boston University's School of Public Communications. He has been active in the broadcast industry since 1971 where he had the opportunity to lead the marketing efforts of several stations affiliated with NBC, ABC, CBS, FOX and PBS. Along the way, he served as President of the Broadcast Promotion and Marketing Executives (now known as PROMAX). He has received countless industry awards and presented numerous international lectures on various aspects of broadcast marketing. In 1991, he founded ABCommunications to provide consulting services for marketing challenges. ABCommunications counts as clients such industry giants as Sinclair Broadcast Group, Universal Pictures, ACT III Broadcasting, and Raycom Sports. A writer at heart, he has written several motion picture and television scripts and enjoys producing radio commercials.

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0 of 0 people found the following review helpful.
In an effort to halt increasing media competition and decreasing ...
By Amazon Customer
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise.

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Jumat, 25 Januari 2013

[M106.Ebook] Free Ebook Tourism Management, Third Edition (Wiley Australia Tourism), by David Weaver, Laura Lawton

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Tourism Management, Third Edition (Wiley Australia Tourism), by David Weaver, Laura Lawton

Tourism Management, Third Edition, builds upon the strength of the previous editions by introducing students to the complexities of the tourism system. The third edition has been updated with recent industry and research developments and retains the thoroughness of content and application that had been established in the previous editions. A theme of this edition is looking at the challenges of tourism in a time of regional and international uncertainties and complexities as a consequence of terrorism and security threats, health issues such as SARS, natural events like the Boxing Day Tsunami and the changing geo-political landscape.

  • Sales Rank: #2322206 in Books
  • Published on: 2007-01-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.60" h x 1.10" w x 7.10" l, 2.04 pounds
  • Binding: Paperback
  • 504 pages

From the Back Cover
Tourism Management, third edition builds upon the strength of the previous editions by introducing students to the complexities of the tourism system. The third edition has been updated with recent industry and research developments and retains the thoroughness of content and application that were established in the previous editions. A theme of this edition is looking at the challenges of tourism in a time of regional and international uncertainties and complexities as a consequence of terrorism and security threats, health issues such as SARS, natural events such as the Boxing Day tsunami and the changing geopolitical landscape.

Features:

  • New Technology in Tourism highlights the increasing role of technology tools and systems in the tourism industry, including virtual reality, artificial reefs, geographical information systems, energy cogeneration and hand-held computers.
  • Australian and international statistics and information updated as of 2004
  • Increased coverage of regional tourism issues and initiatives
  • More coverage of the key tourism players: government, industry and individuals, and their role in managing tourist systems in times of uncertainty
  • A thorough discussion of the economic, sociocultural and environmental impacts of tourism
  • A chapter on sustainable tourism including ecotourism, sustainable mass tourism and industry responses and practices
  • A chapter on tourism research, which introduces students to the important role of research in tourism
  • Three practical features in each chapter illustrate and reinforce the theory:
  • Managing Tourism: illustrates how a tourism-related process, destination or company has been managed and considers the issues involved in doing so.
  • Topics include mega cruise ships, Schoolies on the Gold Coast, tourist and dingo interactions on Fraser Island and the 100% New Zealand campaign
  • Contemporary issue: a brief case study discusses a contemporary tourism issue such as the effect of terrorism on tourism, the role of movies and TV in triggering tourism development, and the implications of climate change, 'dark' tourism and conducting research with Aboriginal Australians development in the tourism sector, including outer space tourism, and webcasting.

About the Author
David Weaver, George Mason University Virginia, USA
Laura Lawton, George Mason University Virginia, USA

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0 of 0 people found the following review helpful.
Five Stars
By Greta Whiteman
Its a good book, however, I had to get the newer edition. I got the 5th edition.

0 of 0 people found the following review helpful.
Five Stars
By Rhromel
Nice and perfect condition.

0 of 0 people found the following review helpful.
Five Stars
By Daniela Harvey
Perfect condition

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Selasa, 15 Januari 2013

[W654.Ebook] PDF Ebook Southie Won't Go: A Teacher's Diary of the Desegregation of South Boston High School, by Ione Malloy

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Southie Won't Go: A Teacher's Diary of the Desegregation of South Boston High School, by Ione Malloy

  • Sales Rank: #605223 in Books
  • Published on: 1986-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 6.50" w x 1.25" l,
  • Binding: Hardcover
  • 286 pages

From Publishers Weekly
In 1974, with the advent of court-ordered school busing in Boston, South Boston High School became the focal point of resistance to the mandated desegregation plan. From a diary she kept while an English teacher in "Southie" during the turbulent years between 1974 and 1977, Malloy presents an arresting insider's view and attempts, as well, to balance the public record. The cohesiveness within the factions of South Bostonboth the area's "greatest strength and greatest weakness"is dramatically conveyed in the violent, brutal confrontations between blacks and resistant whites as conciliators made efforts to implement the plan and police attempted to keep a fragile detente. Malloy recalls this sorry episode in Boston's history and its aftermath, and shows us the verbally and physically abusive daily incidents. Illustrations, excerpts from court testimony and statements of national figures supplement this readable journal. The author now teaches at Boston Latin School, the oldest public school in the U.S.
Copyright 1986 Reed Business Information, Inc.

From Library Journal
Unlike Robert Dentler and Marvin Scott's Schools on Trial ( LJ 9/15/81), a defense of the Boston public school desegregation decision, or J. Anthony Lukas's Common Ground ( LJ 8/85), a journalistic perspective on Boston's violent reaction to busing, this is a teacher's personal account of life in the school that was the focal point of resistance to court-ordered busing in Boston. In diary entries written from 1974 to 1977, Malloy describes in chilling detail her reactions, as well as those of students, teachers, and administrators attempting to teach and learn amidst bloody racial confrontations inside and outside classrooms guarded by armed state police. Well-chosen pieces of student writing interspersed with newspaper clippings and court testimony highlight what it was like to work in a school under siege. A powerful work that belongs in all education and urban collections. Patricia Smith Butcher, Trenton State Coll. Lib., N.J.
Copyright 1986 Reed Business Information, Inc.

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5 of 8 people found the following review helpful.
A lesson in understanding.....both sides of the issue.
By A Customer
The book chronicles the change of South Boston high from and all white school to an intergrated school. It is does so remaing unbiased to either side. It is remarkably enlightening and interesting to read. Since it is non-fiction it really captures the reader, making him or her not want to put the book down. Even knowing the story from real life, I found the inside point of view very interesting.

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Fantastic Cities Coloring Book: City Coloring Books For Adults

  • Sales Rank: #2255200 in Books
  • Published on: 2015-11-26
  • Original language: English
  • Dimensions: 10.00" h x .18" w x 8.00" l,
  • Binding: Paperback
  • 76 pages

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Senin, 14 Januari 2013

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Classification Methods for Remotely Sensed Data [Paperback] [2001] (Author) Paul Mather, Brandt TsoFrom CRC Press

  • Published on: 2001
  • Binding: Paperback

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Minggu, 06 Januari 2013

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  • Published on: 2015-04-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x .34" w x 7.44" l, .63 pounds
  • Binding: Paperback
  • 150 pages

About the Author
Gerard Blokdijk is the author of 300 books that have been bestsellers around the world. He writes about Service, Management and Information Technology. You might be familiar with his books on ITIL and Cloud Computing. In addition to his writing and speaking at conferences and business events around the world, Gerard founded and ran several companies, ranging from tech to education, of which The Art of Service has been a leader in its field since 2000. Learn more about Gerard at http://store.theartofservice.com

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[L310.Ebook] Free PDF Zero: The Biography of a Dangerous Idea, by Charles Seife

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Zero: The Biography of a Dangerous Idea, by Charles Seife

The Babylonians invented it, the Greeks banned it, the Hindus worshiped it, and the Church used it to fend off heretics. Now it threatens the foundations of modern physics. For centuries the power of zero savored of the demonic; once harnessed, it became the most important tool in mathematics. For zero, infinity's twin, is not like other numbers. It is both nothing and everything.

In Zero, Science Journalist Charles Seife follows this innocent-looking number from its birth as an Eastern philosophical concept to its struggle for acceptance in Europe, its rise and transcendence in the West, and its ever-present threat to modern physics. Here are the legendary thinkers—from Pythagoras to Newton to Heisenberg, from the Kabalists to today's astrophysicists—who have tried to understand it and whose clashes shook the foundations of philosophy, science, mathematics, and religion. Zero has pitted East against West and faith against reason, and its intransigence persists in the dark core of a black hole and the brilliant flash of the Big Bang. Today, zero lies at the heart of one of the biggest scientific controversies of all time: the quest for a theory of everything.

  • Sales Rank: #71073 in Books
  • Brand: Seife, Charles/ Zimet, Matt (ILT)
  • Published on: 2000-09-01
  • Released on: 2000-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .70" w x 5.10" l, .50 pounds
  • Binding: Paperback
  • 248 pages

Amazon.com Review
The seemingly impossible Zen task--writing a book about nothing--has a loophole: people have been chatting, learning, and even fighting about nothing for millennia. Zero: The Biography of a Dangerous Idea, by noted science writer Charles Seife, starts with the story of a modern battleship stopped dead in the water by a loose zero, then rewinds back to several hundred years BCE. Some empty-headed genius improved the traditional Eastern counting methods immeasurably by adding zero as a placeholder, which allowed the genesis of our still-used decimal system. It's all been uphill from there, but Seife is enthusiastic about his subject; his synthesis of math, history, and anthropology seduces the reader into a new fascination with the most troubling number.

Why did the Church reject the use of zero? How did mystics of all stripes get bent out of shape over it? Is it true that science as we know it depends on this mysterious round digit? Zero opens up these questions and lets us explore the answers and their ramifications for our oh-so-modern lives. Seife has fun with his format, too, starting with chapter 0 and finishing with an appendix titled "Make Your Own Wormhole Time Machine." (Warning: don't get your hopes up too much.) There are enough graphs and equations to scare off serious numerophobes, but the real story is in the interactions between artists, scientists, mathematicians, religious and political leaders, and the rest of us--it seems we really do have nothing in common. --Rob Lightner

From Publishers Weekly
In a lively and literate first book, science journalist Seife takes readers on a historical, mathematical and scientific journey from the infinitesimal to the infinite. With clever devices such as humorously titled and subtitled chapters numbered from zero to infinity, Seife keeps the tone as light as his subject matter is deep. By book's end, no reader will dispute Seife's claim that zero is among the most fertile--and therefore most dangerous--ideas that humanity has devised. Equally powerful and dangerous is its inseparable counterpart, infinity, for both it and zero invoke to many the divine power that created an infinite universe from the void. The power of zero lies in such a contradiction, and civilization has struggled with it, alternatively seeking to ban and to embrace zero and infinity. The clash has led to holy wars and persecutions, philosophical disputes and profound scientific discoveries. In addition to offering fascinating historical perspectives, Seife's prose provides readers who struggled through math and science courses a clear window for seeing both the powerful techniques of calculus and the conundrums of modern physics: general relativity, quantum mechanics and their marriage in string theory. In doing so, Seife, this entertaining and enlightening book reveals one of the roots of humanity's deepest uncertainties and greatest insights. BOMC selection. (Feb.)
Copyright 2000 Reed Business Information, Inc.

From Library Journal
This is a very light treatment of big ideas. In the first chapters, Seife, a correspondent for New Scientist, skims over the historical and intellectual development of zero, covered more thoughtfully in Robert Kaplan's The Nothing That Is: A Natural History of Zero (LJ 10/1/99). Seife then stresses the connections between zero and infinity and explains calculus, quantum mechanics, relativity, the Big Bang, and string theory to show that they depend on zero and infinity. This is much too much ground to cover when the reader is assumed not to know basic algebra, and the book's central claim becomes very weak, not saying much more than that string theory requires the system of modern mathematics. The prose style reflects Seife's occupation as a science journalist: fast-paced and colorful but repetitious, oversimplified, and exaggerated ("Not only does zero hold the secret to our existence, it will also be responsible for the end of the universe"). Recommended for larger public libraries, while smaller libraries on a budget should acquire Kaplan's book. [BOMC selection.]--Kristine Fowler, Mathematics Lib., Univ. of Minnesota, Minneapoli.
---Kristine Fowler, Mathematics Lib., Univ. of Minnesota, Minneapolis
Copyright 2000 Reed Business Information, Inc.

Most helpful customer reviews

242 of 264 people found the following review helpful.
Good, but I prefer another on the subject of zero
By Alleyne
I've recently read both Charles Seife's "Zero:The Biography of a Dangerous Idea" and Robert Kaplan's "The Nothing That Is: A Natural History of Zero." They are at the same time very similar and very different. They each follow an almost identical line, presenting the evolution of zero chronologically, and they each make almost identical stops along the way. The difference is in how they treat the steps in zero's evolution which is conditioned by their differing metaphysical views. An illuminating example is how they each treat Aristotle's role in zero's history.
Charles Seife, from the beginning, reifies zero: the author accepts the misconception that zero is some sort of actually existing mystical force resting at the center of black holes. He doesn't step back to take a look at the concept as concept. Nor does he appear to keep in mind that mathematics is the science of measurement, or that time is not a force or dimension, but merely a measurement of motion. This distorts his perspective, from which he attempts to refute Aristotle's refutation of the existence of the void: for Seife, zero exists and is a force in and of itself. In Seife's hands, zero certainly is a dangerous idea!
Robert Kaplan, on the other hand, delves deeper. His work is informed by an obvious love for history and classic literature, and while this results in many obscure literary asides, one feels that this book takes part in the Great Conversation. As a result he steps back and takes a critical look at the true meaning and usefulness of the concept as a concept. Is zero a number? Is it noun, adjective, or verb? Does it actually exist outside of conceptual consciousness or is it exclusively a tool of the mind?
Both authors follow zero's role in the development of algebra and the calculus. As a math "infant", this reader, having read Seife's book first, found that the explanations of these two developments by Kaplan cleared away the haze, which Seife's book was unable to do. I found both books to be illuminating. Seife's book contains much valuable historical information. He did his homework. If one were to read only this book on the subject, one would have learned a great deal about the history of mathematics. But if I were to have to choose one to recommend, it would be Kaplan's book. It is more informed, more seasoned, more honestly inductive in its approach.

173 of 192 people found the following review helpful.
It would have been better without the hyperbole
By Duwayne Anderson
This book is about the history of zero, from ancient times to modern concepts. It's quite interesting and encompasses a lot of mathematics and philosophy as well as a bit of physics.

Although the book reads well, is nicely documented, and extensively researched, the author has a style that I found aggravating; his frequent use of poetic hyperbole. This limits the book's value for someone unfamiliar with basic concepts in mathematics and physics.

I'm not sure why Seife choose this style. There seems to be a movement (hopefully short lived) among science writers to dress up science and mathematics in poetic, flowery language. Whatever the reason, science has good reason to use strict meanings for words and a disciplined approach to scientific concepts. When authors poetically use words in technically incorrect ways they can make the prose pretty, but they often create confusion.

For example, Saif says "Zero and infinity are eternally locked in a struggle to engulf all the numbers. Like a Manichaean nightmare, the two sit on opposite poles of the number sphere, sucking numbers in like tiny black holes." [p. 145]

From a mathematical point of view this is pure gibberish. If one's intent is to educate others about mathematics, such poetic hyperbole is not only useless, but counter productive as well. For folks who don't already know a bit about mathematics, Seife's book is as likely to confuse as to educate. For those who already understand the concepts, the poetry might be pleasing, but from an educational point of view the hyperbole found throughout this book is a definite stumbling block.

Another problem I had with this book is the way Seife misstates some key aspects in modern science. For example, on page 171 he asserts the classical definition of a vacuum: "The vacuum, by definition, has nothing in it - no particles, no light, nothing." He then describes the quantum mechanical view of the vacuum, and the zero-point energy. Part of this explanation includes a nice description of the Casimir effect [p. 172], which is a measurement of the literal existence of the "virtual" particles predicted by Quantum Mechanics. What these experiments show is that these "virtual" particles actually exist, and can be detected by the force they exert on closely spaced metal plates. This is actually a beautiful example of how science changed our concept of the vacuum. Classically, we thought of the vacuum as having "nothing in it," but Quantum Mechanics tells us that the classical vacuum cannot exist. But even after his nice explanation of the Casimir effect, Seife goes and spoils it with this absurd statement:

"Casimir realized that he had felt the force of nothing." [p. 172] "This is the force of the vacuum, a force produced by nothing at all. This is the Casimir effect."

It's as if someone asserted that the space around us has "nothing in it," and then rejoices when the wind touches his face, and runs off spouting "I've felt the force of nothing." What the Casimir effect teaches us is that what we thought was "nothing at all" really is something, and that calling them "virtual" particles is just as silly as early mathematicians who called the square root of negative numbers "imaginary."

There are other mistakes as well. For example, on page 178 he says: "The speed of light is the ultimate speed limit; you cannot reach it, much less exceed it. Nature has defended itself from an unruly zero."

But this simply isn't true. Even a casual reader knows that the statement "you cannot reach it" is wrong. After all, photons travel at the speed of light all the time. Furthermore, scientists have known for years that, given the right materials, both the phase velocity and the group velocity of light can exceed the speed of light in a vacuum [Optics and Photonics News, June 2002]. All this is consistent within the framework of relativity, but Seife's hyperbole is likely to mislead the novice. Indeed, recent experiments showing these phenomena have resulted in all sorts of pundits on the Internet claiming that relativity had been falsified.

By getting all wound up with poetic hyperbole about nature "[defending] itself from an unruly zero" the author has, I fear, unwittingly contributed to the confusion of non-scientists about the science of relativity.

I don't mean to give the impression that this is a bad book. I actually found most of it readable and pleasant. I enjoyed the historical aspects and appreciated how the author illustrates the influence of philosophy, and especially religion, in either advancing or retarding cultural acceptance of the concept of zero. I thought he did a particularly nice job of explaining the development of the calculus, and how the concept of zero played its part. As usual, the primary distractions were related to his use of poetic hyperbole, as well as careless analogies. For example, on page 126 he writes:

"... using calculus was as much an act of faith as declaring a belief in god."

This absurd statement was almost certainly made without thinking. After all, even though early mathematicians could not explain why the calculus worked - at least not with rigorous logic - they could demonstrate that it *did* work. Furthermore, anyone could use it. A person didn't have to believe in calculus or work themselves into an emotional frenzy to calculate the volume of a sphere. The same cannot, of course, be said of god.

This could have been a really great book. The subject matter and story of zero are fascinating. Unfortunately, Seife uses too many analogies that are either poor, extreme, or misleading. And his persistent tendency toward exaggeration was a real distraction for me. For these reasons I'd not recommend the book to someone not already somewhat knowledgeable about mathematics and physics - I think it would be too confusing. For those who can read between the lines of poetic hyperbole, though, I think the book is worthwhile.

86 of 96 people found the following review helpful.
Seriously flawed
By Pat
Quite a few books recently have chosen the history of zero and the vacuum as their subject, and Seife's book is the clunker of the group. He has the dubious honor of bringing a tabloid style to math writing; his pages are replete with hyberbole and lame puns, as well as sometimes potty-mouthed in-jokes about mathematicians and various historical personages (Martin Luther in particular) that simply do not belong here.
This might be a pardonable sin, but Seife combines this problem with two others that are less forgivable-- frequent errors and outright arrogance. I could go on at length, but a review in the Notices of the American Mathematical Society captures the problems best. (...)
As Gray points out in the review, Seife says contradictory things about the Mayan calendar, in one place claiming that it is more consistent than the Gregorian (by including a zero year in the calendar) but then showing how the mixing of 3 different calendars led to confusion about the days. At one point the book also notes how zero was an ancient concept beginning thousands of years before the first civilization, but later suggests it started just a few centuries before Christ in the Fertile Crescent. Seife's book is full of these maddening little errors, which together suggest that he was not thorough in his research and proofreading.
Seife's discussion of the history of calculus is woeful, as Gray further notes. Seife conflates the history of Newtonian calculus with its representation in differential equation form, and exaggerates the importance of the indeterminate expression-- 0/0-- and its confrontation via L'Hopital's rule, in establishing the foundation of the calculus.
The last third of the book, which moves into cosmology and physics, is simply awful; Seife has no idea what he's talking about, and his discussions are based either on totally outdated information or misconceptions of one kind or another. He states that "a black hole is a point." This is totally wrong! Even the singularity-- which had for a while been considered something like a point-- is probably not a point, as work in the past decade on quantum gravity has shown; and in any case, the black hole itself is a collapsed object and is not modeled as a point. Most disappointingly of all, Seife almost completely skips over the total alteration of the physical vacuum based on quantum physics-- this is precisely why "zero" and the "vacuum" are so interesting these days, *because* the vacuum is known to be such a vibrant place, but Seife's book totally misses this. As Gray goes on to point out, the fundamental flaw with Seife's sloppy book is that it wants less "to instruct" the reader than to get the reader "to marvel," so the book is high on flash and poor on substance.
I'd strongly encourage anyone to read Gray's review, as it goes into much more depth that can be provided here. The only "dangerous idea" of Seife's book is the possibility that it might wind up recommended in school classrooms, leading students and teachers down the path of misinformation.

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Kamis, 03 Januari 2013

[E469.Ebook] PDF Ebook An Engineer's Guide to Solving Problems, by Bob Schmidt

PDF Ebook An Engineer's Guide to Solving Problems, by Bob Schmidt

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An Engineer's Guide to Solving Problems, by Bob Schmidt

An Engineer's Guide to Solving Problems, by Bob Schmidt



An Engineer's Guide to Solving Problems, by Bob Schmidt

PDF Ebook An Engineer's Guide to Solving Problems, by Bob Schmidt

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An Engineer's Guide to Solving Problems, by Bob Schmidt

Engineers want to get employed and stay employed.

An Engineer's Guide to Solving Problems targets engineering students and fresh graduates.

The transition from engineering school to real world problem solver can be rough. Suddenly, there is not just one correct response for a problem. There might be an infinite number of correct solutions, where some are simply better than others. Some problems are so layered and twisted that their solutions seem absurdly complex.

Arm yourself for success with the methods in this book:
  • The Five Questions every problem solver must answer.
  • The best and worst ways to communicate your ideas.
  • New ways to see what other observers miss.
  • Mastering the right tools.
  • Six warnings to heed when you think you have a solution.
  • Critical challenge questions you must answer before you declare victory.

Employers and customers cherish engineers who consistently meet their toughest challenges.  This book delivers simple methods, practical advice, and entertaining stories to help you sharpen your skills.

This book is intended for mature readers.  The author occasionally uses strong language to humorous effect or makes references not intended for children.

The Second Edition includes some updates plus a new cover and shorter title. The first edition was originally published as The Dog Barks When the Phone Rings: An Engineer's Guide to Solving Problems.

  • Sales Rank: #1084477 in Books
  • Published on: 2014-01-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .57" w x 6.00" l, .75 pounds
  • Binding: Paperback
  • 252 pages

Most helpful customer reviews

3 of 3 people found the following review helpful.
Very useful and fun to read
By E. Brooks
Written with electrical engineering samples, this book is useful for anyone doing engineering of any kind. The book captures the practical wisdom of a life-long practitioner, someone who was in the trenches of the engineer's world. I am a software engineer and found much that was useful for me. Chapters like "If I Could See It, I Could Fix It" are very useful. Overall, the author is more concerned with highlighting good questions to ask and how engineers think than providing specific answers, which is why the book is so useful. Asking the right questions is something that is learned over time and much more important than the specific answer in a particular context.

The book is also hilariously funny. The author has a wonderful sense of humor that had me laughing uproariously many times.

Highly recommended.

2 of 2 people found the following review helpful.
Classic problem solving; engaging stories
By M. Lane Kelemen
The book is fun to read, despite the serious title. It doesn't require an engineering degree to comprehend the ideas nor does it apply only to scientific problem solving. The tips work for business, management, and all sorts of practical challenges.

See all 2 customer reviews...

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[E469.Ebook] PDF Ebook An Engineer's Guide to Solving Problems, by Bob Schmidt Doc

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